The
forthcoming book
Reg Price and co-author
Prof Don Schultz* are publishing the first book for companies
on Promises Management- the art and science of making
and keeping promises at all levels in an organization.
It draws on 25 years experience as a highly successful
sales exec, owner of a company dedicated to reliability
and a consultant on promises management around the world.
Published
by marketing and management book specialists RACOM, www.racombooks.com
and late in the year, the book looks at topics like:
- A
road map for moving from good to great in reliability
- Dependability savvy
executives see the world differently
-
The economics of poor reliability
-
The six ways promises are broken at four levels
-
The foundations for your own Dependability Inc
-
Expressing your brand as promises
-
The four partner promise imperatives
-
The ten secrets for making the perfect promise
-
Outstandingly reliable people and how they work
The
book is loaded with examples and case studies.
*Don
E Schultz is Professor Emeritus-In-Service of Integrated
Marketing Communications at the Medill School of Journalism,
Northwestern University. He also has professorial posts
in the UK, Australia and China.
Prof
Schultz is also president of the consulting firm Agora
Inc, based in Illinois.
Two
of his most recent books in the US include “Brand
Babble” and “Selling More Stuff”.
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