The Reliability Rules Book

Reg Price and co-author Prof Don Schultz* have published the first book for companies on Promises Management- the art and science of making and keeping promises at all levels in an organization. It draws Regs 25 years experience as a highly successful sales exec, owner of a company dedicated to reliability and a consultant on promises management around the world. Don adds his deep expertise as a specialist in integrated marketing communications and brand management.

It is published by marketing and management book specialists RACOM, www.racombooks.com and looks at topics like:

• A road map for moving from good to great in reliability
• Dependability savvy executives see the world differently
• The economics of poor reliability
• The six ways promises are broken at four levels
• The foundations for building outstanding reliability
• Expressing your brand as promises
• The four partner promise imperatives
• The ten secrets for making the perfect promise
• Outstandingly reliable people and how they work

The book is loaded with examples and case studies.

*Don E Schultz is Professor Emeritus-In-Service of Integrated Marketing Communications at the Medill School of Journalism, Northwestern University. He also has professorial posts in the UK, Australia and China.

Prof Schultz is also president of the consulting firm Agora Inc, based in Illinois.

Two of his most recent books in the US include “Brand Babble” and “Selling More Stuff”