What other people have said about the book

Promises management lies at the heart of delivering a superior and consistent customer experience
Prof Adrian Payne, Cranfield University, UK- author on relationship marketing, including a forthcoming one on the "CRM Handbook".

There is wide acceptance that promises are at the heart of commerce, yet there is nothing substantive written on the topic to show how it is done. This work shows managers how to adopt Promises Management business-wide in order to boost dependability at multiple levels- brand, partners, customers and employees.
Dr Kaj Storbacka, founder of consulting firm Vectia and Board member for US based Strategic Account Management Association (SAMA)

Getting our basics right is probably the most important thing we can do right now- it’s much, much more than just a supply chain issue. We can’t move on if we can’t even deliver the fundamentals reliably, as promised
Leader of a strategy group in a global food company adopting promises management as one of four customer focus initiatives

I've been talking to colleagues about the reliability theme of your current research, and it seems to have hit the right buttons! So much so that reliability as a desirable behavior is being built into our business planning documents.
Comment from a local government participant in the research on outstandingly reliable people.