What other people have said about the book

Promises management lies at the heart of delivering a superior and consistent customer experience
Prof Adrian Payne, Cranfield University, UK- author on relationship marketing, including a forthcoming one on CRM

The biggest challenge for organizations around the world is delivering on
the promises they make, either actual or implied. And those promises are made not just to customers but to all stakeholders including
employees. Firms that fail to fulfill on promises are quickly found out
and the results clearly show on the balance sheet. Delivering on promises is one of the major challenges of all levels of management in all types of organizations. Reg Price has made one of the most thorough studies yet of how to manage promises. Best of all, Reg turns Promises Management into a practical, useful strategic tool any organizations can use.
Prof Don Schultz, Medill, Northwestern University, USA- integrated marketing communications specialist, spaeker and author of “Brand Babble” amongst many others

There is wide acceptance that promises are at the heart of commerce, yet there is nothing substantive written on the topic to show how it is done. This work shows managers how to adopt Promises Management business-wide in order to boost dependability at multiple levels- brand, partners, customers and employees.
Dr Kaj Storbacka, Fellow of global customer asset consulting firm Vectia and Board member for US based Strategic Account Management Association (SAMA)

Getting our basics right is probably the most important thing we can do right now- it’s much, much more than just a supply chain issue. We can’t move on if we can’t even deliver the fundamentals reliably, as promised
Leader of a strategy group in a global food company adopting promises management as one of four customer focus initiatives

I've been talking to colleagues about the reliability theme of your current research, and it seems to have hit the right buttons! So much so that reliability as a desirable behavior is being built into our business planning documents.
Comment from a local government participant in the research on outstandingly reliable people.