Some
disturbing facts
Less than one customer
in five trusts companies to deliver what their brand promises
Half of employees don’t
understand what their brand promise is
Three quarters feel they
haven’t had the right training or tools to deliver
it
----------------------------------------------------------------------
What annoys industrial
purchasers more than anything else is lack of follow up
----------------------------------------------------------------------
Congressional politicians
in USA keep their promises 62% of the time
----------------------------------------------------------------------
Fewer than 14%
of large computer software projects are delivered on time
----------------------------------------------------------------------
A typical company
of 500 people makes at least 1 million promises a year
.
|
