Some disturbing facts

Less than one customer in five trusts companies to deliver what their brand promises

Half of employees don’t understand what their brand promise is

Three quarters feel they haven’t had the right training or tools to deliver it

What annoys industrial purchasers more than anything else is lack of follow up

Congressional politicians in USA keep their promises 62% of the time

Fewer than 14% of large computer software projects are delivered on time

A typical company of 500 people makes at least 1 million promises a year